With the USA’s presidential elections taking place on Tuesday the 8th November 2016, Americans and the rest of the world were able to view the election night in 360° footage giving an interactive and real time experience.
Although it was a surprising outcome for many, was it a surprise to watch it on 360° news footage? To be honest no, with so many different journalists using 360° footage to report to us the latest and live news it was probably expected of the big news corporations to film in 360°.
ABC News had a 360° live camera filming Time Square, where the crowds were gathered, as the night unfolded. This was not the only 360° coverage of the elections by ABC News. On the final night of the Republican National Convention, ABC captured the traditional ending with 125,000 red, white and blue balloons and £1,000 of confetti being released from the ceiling of the Quicken Loans Arena crowd. The coverage can be viewed on the Littlstar app for iOS, Android, Samsung Gear and Apple tvOS where you feel totally submerged into their party atmosphere.
Earlier, in July 2016, TIME photographer Ben Lowy captured delegates at the Democratic National Convention, as they nominated Hillary Clinton to run for president. Lowy filmed this from the convention floor using the latest 3D 360° video from several vantage points within the Wells Fargo Center.
Whilst you watch the footage you can feel the buzz, anticipation and excitement of the night. You are also able to see other news and television journalists filming their stories at the same time.
Then, in November, the further 360° filming took place within the Javits Center in NYC, where Hillary Clinton’s campaign was stationed for Election Night. The image on the right was captured on the 360 cameras by ABC News.
Who else ventured into 360° coverage?
• CP24 News filmed a 360° view of the studio.
• Sky News had 360° coverage on the night and during the build up.
• The BBC carried out a Virtual 360 rotunda explaining the voting in the election.
Since the election night, 360° coverage has been used by TIME to show the protests against Donald Trump’s victory in the presidential election. An estimated 8,000 thousands people gathered to protest outside Trump Tower in Manhattan.
With 360° filming it is cheaper and quicker to create great journalistic stories, viewers also don’t need any extra equipment to view as footage is available on so many different platforms and devices. In 2017 it’s likely we will be seeing a lot more of this technique being used, as its proving to be a great immersive tool to capture the audience and atmosphere and engagement within the story.
At Dreamtek we are able to help you develop your 360° footage to inspire your clients or viewers.