Augmented Reality And Virtual Reality, The Same, But Different?
Augmented reality (AR) and virtual reality (VR) are frequently come up in the same conversation and are repeatedly confused with one another but what are the major differences?
The biggest similarity is that they have the amazing ability to alter our perception of the world, but how they differ is by whether we have a presence in that alteration experience.
What is virtual reality?
Virtual reality is all about the ability to transpose the user into a virtual world that users can interact with. The user needs to wear goggles or a headset to block out reality and place you in the virtual experience. Once the VR headset is over your eyes you are blind to your current surroundings but it will immerse you into a phenomenal experience that is designed in such a way that you will find it difficult to tell the difference from what is real and what is not.
It’s not just gamers that are using virtual reality, its universities, engineering companies, fashion industry and the armed forces.
The Armed Forces have successfully used VR as a training aid for a number of years now and it has proved to be safer, more realistic and cost effective than the traditional techniques.
They have been using it for:
- Battlefield simulation
- Vehicle simulation
- Flight simulation
- Para shoot training
- Medic training for the battlefield
- Virtual boot camp
Augmented reality is the ability to take our current setting or surroundings and add something to it. It does not move us elsewhere, it just “augments” our current surroundings.
BMW’s Mini has developed a driving goggle with AR technology that shows the wearer information such as navigation, speed, phone alerts, and even parking assistance cameras.
So what is the real difference?
Well if you imagine the difference between walking through the African planes vs the Zoo.
With virtual reality being more immersive it allows you to feel like you are walking across the African planes amongst the wild life, but with augmented reality you can watch a tiger walk towards you on the street that you are standing on. AR gives you more freedom as the user does not need to wear a head mounted display unit, it give the marketers or advertisers more flexibility and creativity in peoples current environment.
For example Pepsi Max rigged up a bus stop with a digital 6-sheet poster to show a live feed of the road ahead, giving the illusion of a see-through display, but as people watched a series of unbelievable scenarios appeared to unfold. There were passers-by being abducted by flying saucers, giant laser-shooting robots, and a tiger walking towards them. This was then all filmed by a film crew so that they could capture the unsuspecting customer’s reactions. Understandably this became a huge hit on the internet.
Over the summer millions of people across the world hunted for Pokemon with their phones or tablets and now this Christmas our children have vr headsets on their Christmas lists. This just goes to show that the momentum of augmented reality and virtual reality are more relevant in our current marketplace than ever before.
However for some technology reporters they still see them as a toy but for other users and experts they are seen as a vital training aid, counselling tool or a way to take you to mars with NASA.
The more life-like this technology becomes, the more the general public will see the benefits as their roles in the future of gaming, brand experiences, educational and communication tools. If you have an idea or need help with an idea we can help you and your business to develop it further, here at Dreamtek our team have an amazing portfolio of experience to bring it to reality.