Why are behind the scenes videos so powerful?
Have you ever watched a video and thought, I’d love to know what goes on behind the camera lens? Being able give a viewer a sneaky peek behind the scenes just adds that personal touch. It also makes for some amusing footage catching the natural behaviour of the talent and production team!
You only have 10 seconds to grab the attention of viewers in any online video…… draw them in with a taste of the behind the scenes action.
Why do we want to see
‘behind the scenes’?
Human curiosity drives us to wonder how things are made and what is happening in the background of anything we view, we are nosy by nature. We also connect with people, not necessarily just a brand, so if you can show the people behind your brand, you are more likely to attract your viewers. A true behind the scenes video will show everything entertaining that encompasses video production.
If viewers like ‘behind the scenes’ they will surely like the instant and unedited nature of live video?
Dreamtek and ‘behind the scenes’ video
Here at Dreamtek we love connecting our viewers with our productions, we feel that ‘behind the scenes’ video is a great way to offer an insight into our work. We’ve produced some fantastic ‘behind the scenes’ footage to show you the real story behind our shoots, ranging from a mixture of b roll, VOX pops and interviews:
Google + Hangout at Clarence House
London Fashion Week
Lorna Jane House of Fraser launch
At Dreamtek we like to make things a bit more personal. Our in house creative team can document all of the exciting moments that happen behind the scenes of your productions! Send us your brief so that we can work on an impactful short story for you today.