Top 8 video production tips for businesses
Having the ability to produce excellent video will put your business in the perfect position to show off its brand to the max! Whether you’re a small business or a creative empire, we believe that having the skills to produce fantastic video will enhance your business in many ways.
You might be surprised to know that 85% of businesses now have internal staff and resources to produce video in house – if you’re not using video you risk falling behind the competition.
How could your business use video?
There are many ways that your business can utilise video in their business strategy, in fact, 73% of marketers plan on increasing their use of videos. Video can be used for the following:
1. Be prepared,
planning is key
If you’re organised and prepared for your video shoot, you will produce better content and not waste precious production time. Take time to write out a storyboard, a script and have a list of shots that you want to capture.
You should imagine your shot is divided into 9 sections, with 4 anchor points (where the lines cross). The subject should be located over 2 of the anchor points, in that way they are slightly off centre, creating movement in your shot.
When shooting video using a mobile device, take care to film in horizontal aspect. Even if filming a tall object, using a vertical aspect will result in black bars down either side of the video.
4. Think about
Using a good microphone, such as a lapel microphone will ensure that you get excellent sound quality. When you are editing your finished video, adjust the sound levels throughout to get a consistent sound level.
5. Use a tripod to
The last thing you want is a shaky video, it just looks unprofessional. Using a tripod will ensure that your video is stable throughout.
6. Set up the
A standard lighting setup is using 3 lights, they work best at 45 degree angles above the subject. The 3 lights should be set up as follows: a backlight and one either side of the camera, directed at the subject.
7. Optimise correctly for your planned channel
Each platform has varying specifications for video viewing, when editing your video, be mindful of this. For example, the majority of views of videos on Facebook are with the audio turned off, if this is your chosen channel you will need subtitles, or certainly good descriptive text.
8. Use the right
The use of text over a video can really back up your message, make it relevant and linked to what the subject is talking about. It’s crucial that the text is on the screen long enough for the viewer to read, leaving it on for long enough to be read twice is the optimum timespan.
Dreamtek and video
We think you’ll agree that there are many different aspects to producing an excellent video, from planning down to the final details of where the video will be published.
If you are looking for support in producing your video, Dreamtek would be happy to help. Our talented team will produce an impactful video to support your business aim and increase your profile. If we can see your vision, so will your customers.