Virtual events have become the new normal over the past year due to the Coronavirus pandemic but are definitely here to stay in 2021! What is a virtual event you might ask? A virtual event is an online version of a physical event giving people a way of connecting with others all around the world.
From being a business tool to being a place to catch up with friends and family, virtual events have made life that little bit easier during these tough times.
Here are 10 of the most popular types of virtual events that have been happening over the past year:
1. Virtual conferences
A virtual conference is for businesses to increase their brand awareness, generate leads and build relationships which is more than a simple virtual meeting. Virtual conferences usually are hosted over a small number of days and can include keynotes, panel discussions, training, educational sessions and much more. If you are looking to bring people together from several locations who share the same interests and want to learn more about your industry, then a virtual conference is the way to go.
A webinar is one of the most popular virtual events which involves having little audience participation and usually has one or two speakers from one company sharing knowledge and advice on a particular topic. This type of virtual event can reach wider audiences as people can just tune in when they wish without having to participate. They are one of the simpler virtual events and usually last from 30 minutes to a couple of hours.
3. Online workshop
Online workshops are ideal for a business looking to give skill-based training without having to meet face-to-face. One of the key factors of a successful online workshop is keeping the attendees engaged by involving audience participation to test their newly learnt knowledge. Online workshops are usually best with fewer attendees, giving everyone a chance to engage with each other and ask questions if they do not understand.
4. Online trade shows and exhibitions
An online trade show is the equivalent to running a face-to-face trade event right down to the entrance of the exhibition hall. The organisation creates the same experience for the audience to mimic them actually being there. The online exhibition can offer webinars which lead to the audience visiting their online store a lot quicker than if they were physically there, creating more engagement and maximising your profit!
5. Live streaming
Live streaming is when a streamed video is sent over the internet in real time, and it hasn’t been pre-recorded. This can be done over several platforms such as Facebook or LinkedIn. Although live streaming was used before the pandemic, it has become increasingly popular over the past year. It is an excellent way to connect with potential customers through social media and helps to communicate your brand’s message.
6. Online entertainment
Virtual events are not only used for business reasons! Why not add a bit of virtual entertainment to the end of your conference or webinar to give your attendees something to look forward to? From quizzes to concerts, adding some entertainment to your virtual events or creating a completely separate event will lift people’s spirits and leave them wanting more!
7. Virtual career fairs
Want to showcase your employer brand to a worldwide audience? There is no other way to do this than to host a virtual career fair! To find some of the best employees, a virtual career fair can host 1-to-1 video chats, job boards, video assessment tools and much more to potential employees. This not only helps you improve the quality of your applicants but also lets you virtually meet them!
8. Health and wellbeing sessions
With the gyms being closed throughout the duration of the past year, we all needed to find a way to continue to keep fit and healthy. From HIT and strength classes to yoga and mindfulness most of us have taken part in a virtual health class to keep active and make us feel good during these tough times.
9. Virtual networking
Virtual networking is an event that allows you to meet with like-minded individuals to discuss and share ideas about your business and can also be a great marketing tool. Networking is usually part of a conference or webinar and is an opportunity for colleagues to let their hair down and relax while talking through different ideas.
10. Virtual party
Who doesn’t love a party! With face-to-face parties being out of the question, our social lives have turned to our screens for a way to connect with friends, family and colleagues. Whether you’re looking for a work party, wanting to celebrate a birthday or just wanting a small catch up with some drinks, virtual parties are not to be missed!