Wondering if you should live stream your upcoming conference? The answer is a resounding “yes!” Here’s why we encourage you to live streaming for event, including company conferences, internal events, concerts etc.
1. You Can Speak to a Wider Audience
With a traditional event, the audience is limited by the physical space and the geographical location where it is held. But with a live stream, you have the ability to invite as many viewers as you want. It’s ideal for audiences of all sizes, and people have the opportunity to attend no matter where they are in the world!
2. It’ll Help You Build a Great Reputation
Having a professional live stream can make you look fantastic. It shows that you are accommodating to your audience, and up to date with the times. Having a professional broadcast matters when it comes to virtual corporate events. Live stream your event as a high quality, professional live stream to give you an edge over the competition!
3. Live Streaming is Familiar to Most People
Live streams are popular with many Internet users because they feel more urgent and exclusive than the average online video. Some conference organisers worry that live streaming is too new-fangled for their audience, but that’s increasingly unlikely to be the case. Platforms like YouTube, Facebook, and Amazon offer live streaming features that are used by countless people. Because of this, most people are already familiar with the concept of live streaming.
4. It’ll Be Recorded for Posterity
Your conference will be full of valuable information. When you live stream it, you can also save the audiovisual recording, edit it, and repurpose it to be used again. You can add information that may have been missed, or you can cut out unnecessary parts of the stream. You’ll get more value out of the discussions that are had and the ideas that are shared. Content can also be hosted behind a paid wall and commercialised.
5. You’ll Have Analytics Available
Many live streaming services and platforms offer analytics. They collect valuable data on who is viewing and attending your conference. You’ll have solid numbers that show you how many people viewed the stream, how much they participated, and much more. You can use what you learn from this data to plan your next live-streamed conference!
6. Live Streams Are Easy to Share
If you’re interested in getting your live stream out to as many people as possible, you’re in luck: live streams can easily be shared! Virtual attendees can spread awareness about the conference in the days and weeks leading up to it, ensuring that more people get it on their calendar to attend your conference. There’s also the capability to share the recording once the live stream is over for anyone who may have missed it.
7. You Don’t Have to Lift a Finger
You and your team have lots to do without the added responsibilities of live streaming the conference. That’s where a professional live stream company comes into play. Instead of managing the live stream yourself, you can outsource it to a professional! You can cut out all the headaches that come with recording and broadcasting your own event.