Brand TV, say goodbye to the norm!
When you think about internal comms we bet you’re thinking unimaginative annual updates from the CEO or tedious health and safety training! Well not anymore…
Dreamtek’s newest product, Brand TV will revolutionise the way you communicate within your organisation, enabling you to get the message across in a way that reflects your brand, captures attention and most importantly ensures that the audience takes note of the desired message. We know how to make your content entertaining and engaging!
So what is corporate video?
“Any video that you make within your company that is focused solely on your staff”
Video is a firm part of our daily lives; today’s generation have been brought up watching YouTube clips starring their favourite vloggers or chatting to their friends on Skype or FaceTime.
According to a Google survey, people in the 18-34 age group spend more time watching online video than they do watching TV – almost 50% more, that equates to approximately 5 hours a day and 80% of that is spent watching moving images.
How can your organisation get the most out of corporate TV?
Being a video production company we think that video is the way forward, however, we genuinely believe that using engaging and effective video content can revolutionise the way you communicate internally. Some of the potential uses for video within your organisation could be:
Sharing important company news or communicating a change in your business? Video allows you to explain the situation in a simple way. You can also simplify the message by adding visual overlays to the video, an end of year financial message may work well in this format.
How many times have you received a ‘message from the CEO’ and flagged it to be read later and never got around to reading through it. Video makes the message more appealing and allows a high-level individual to share a little of their personality, something that many employees often miss seeing. This bridges the gap between higher and lower level employees, building a sense of togetherness and understanding. Let’s face it, in a large retail organisation, how many of the staff get to see the CEO regularly?
Do you often find that you have to call your staff together for a training update or refresher? Video offers an alternative to this, saving time and money by taking employees away from the day job for less time. A perfect use for this would be for car sales executives on the launch of a new model, a quick refresher and they can be back on the sales floor doing their day job. If you asked us to either read a thick employee handbook or watch a quick, informative video we know what we’d choose! Training materials can also be accessed at any time, allowing employees to learn at their own pace, when it’s convenient.
Rewarding success is incredibly important to drive motivation and sharing this success breeds a desire to work harder. Videos of team building activities or awards events give employees something to aim for. Sharing in a colleague’s success, for example; ‘chef of the week’ or ‘sales executive of the month’ fosters a feeling of team, it also reinforces that it’s worth being successful as you will be rewarded.
Dreamtek and Brand TV
Video provides an engaging opportunity to share vital business messages whilst communicating with your team in a more personal way. As our Head of Brand TV, Tom would say; “In the 21st century, if you’re not using video as an internal communications tool, then you’re left behind.”
Dreamtek’s Brand TV will save your business time and money whilst improving your internal communications. Communicating via video provides transparency across all staffing levels, easy knowledge sharing and gives employees the opportunity to perform to their best ability by ensuring they are kept abreast of company news, rules, regulations, offers and promotions, whilst providing motivation, guidance and support.