Rules 3 & 4: Affect your Audience

Rules 3 & 4: Affect your Audience

Today’s rules are all about audience experience. Now you’ve got them interested and they’re attending, you need to make sure you effectively deliver your content so that it sticks. 3. It’s all about the UX Think carefully about your audience and what they actually...
Rules 1 & 2: Fix the Basics

Rules 1 & 2: Fix the Basics

Here are the first two rules of our 10 Rules of Experiential. Get these steps right, and you’ve got strong foundations to start building a memorable event. 1. Don’t do boring s**t. Seems like an obvious one? Maybe, but it’s surprising how many people don’t deliver on...
The pros and cons of hybrid events

The pros and cons of hybrid events

A hybrid event is simply an event that is held both in person and online. During the past year, many companies have been forced to hold all meetings and conferences online and for many this will be the new normal. Here are our pros and cons of hybrid events. Here are...
10 Rules to Live By in the New Era of Events

10 Rules to Live By in the New Era of Events

After a year of virtual living, we’re entering a new era in the world of events and it’s all about the hybrid experience. We’re bringing with us the best elements of the virtual experience as in-person events return. Follow the money and you’ll see how much people...
Is There Now A Real Future For Virtual Events?

Is There Now A Real Future For Virtual Events?

By now, many of us will have attended virtual events in place of the exhibitions, performances, seminars and meetups that were such an important part of working and leisure culture just a year ago. For many organisers, these began as emergency, stop gap measures,...