How to create compelling motion graphics
Motion graphics are used in video production to create the illusion of motion or rotation, they help to create a compelling story and can also be known as animation. We started to see motion graphics in cinemas in the 1940’s, this was a great step forward for the film industry, opening many creative doors. In fact, any text or graphic you see moving on screen, be that TV, cinema, video games, mobile apps or the internet, is a form of motion graphics!
We don’t think you need convincing of the power that video can bring to your brand, but here’s a quick reminder of why video is so valuable:
A minute’s worth of video is worth 1.8 million words!
More than 500 million hours of video are watched on YouTube every day
Viewings retain 95% of a message when they watch it in a video compared to 10% when they read it in text.
Create your own amazing motion graphics in 4 simple steps:
1. Write a fantastic script
You want to make sure you get the most out of your motion graphics, so you’ll need to consider a few points before starting on your script:
Who is your audience?
What do I want them to take away from my video?
How will they feel after viewing?
The next consideration relates to how you convey your message, will you use voice over, text or purely images?
2. Create a storyboard
This is where you need to bring together design and script. Breaking your story down into frames in sketch form is a great way to plan out ideas.
3. Design the storyboard
Getting the detail right is key to how the finished product will appear, think about colours and style, will you want to use your own branding? Your storyboards can now be turned into finished designs, adding annotations for the animation team will ensure that your storyboards come to life in the way you planned.
4. Add the animation!
The 3 previous steps will now come together, some things to consider when animating your storyboard are;
You want to keep the audience moving smoothly through your story, how they are transitioned between scenes is important, as is the pace, they need to be able to take in the story but not get bored. Background music can help to set the tone and sound effects can add emphasis to various points.
Animated marketing videos are perfect to support any of your aims, including growing brand awareness, increasing your social sharing and user engagement or improving your search engine optimisation (SEO).