Does your organisation create video content? Do you have a Youtube channel? If so assigning a YouTube Channel Manager is something to consider.
A Channel Manager’s job starts after the content has been created. The buffer between your content and the public. It might not be the most glamorous part of the process but is an essential cog in ensuring your content and the user’s experience is optimised.
Below are a number of services a YouTube channel manager can provide:
Content Management: Having a manager as a point of contact who can collect files in various formats and make sure they are uploaded to the correct format and matching an agreed style guide ensures your channel looks professional to users.
Metadata: Ensure videos are be uploaded and tagged with correct descriptions and search terms for SEO.
Subtitling: YouTube offers auto subtitling and does a great job 95% of the time however mistakes happen and they can be cringeworthy having a manager means someone is responsible for checking subtitling is always accurate
Scheduling: Choosing when to upload videos impacts how users decide to share or consume your content. It’s good to have someone who can see the whole company’s video upload requests and can schedule appropriately.
Editing: A video that may have been perfect as a 30 minute web stream may be better consumed edited down to 6 x 5 minute chunks for YouTube viewers. Having a manager to curate existing content is a great advantage.
Media buying: You can choose to promote your YouTube content with paid and click to pay ads being able to do this swiftly can ensure your KPIs are on track.
Dreamtek are a supplier of YouTube Channel Management services. If you’re looking at outsourcing these requirements or would like more information please get in touch.