Learn how to apply cutting edge video marketing techniques such as live streaming and Corporate TV to your business. Gain access to our industry experts and keep your marketing strategy up to date by understanding the potential of video whilst minimising the impact of GDPR.

Who should attend: 

CMOs, directors of digital marketing, directors of online/web/social strategy and sales and marketing professionals.

 AGENDA

3pm – Registration

  3.15pm –  Welcome
Hannah Massam, Vice President – Dreamtek UK

Meet Dreamtek, who we are, what we do and the clients we work with.

   3.30pm – What is Corporate TV?
Tom Blades, Head of Digital Learning Content & Corporate TV

With companies searching for new, innovative and high quality methods of communicating with their customers, prospects, employees and partners, Corporate TV is the newest trend enabling companies to tell their story and talk about their products and services on digital platforms.

Tom will provide an introduction into how Corporate TV provides you with an engaging experience that promotes meaningful dialogue between presenter and audience.

4pm – Will GDPR crash your entire marketing plan?
Marco Marques, Business Development Manager – EMEA
Q&A Panel: Leonel de Oliveira, Chief Operating Officer & Gemma Christie, Marketing Manager

GDPR will completely change the way we handle data within marketing. It’ll also change the future of marketing, with direct marketing via emails now becoming much harder bearing in mind that ‘consent must be given and not assumed’. How are you adapting your marketing strategy to meet the GDPR regulation? Two days before the GDPR comes into force, we’ll explore how to change the shape of marketing within your organisation.

4.30pm – Tea & coffee break

 4.45pm – Live streaming is the future of your events
Hannah Massam, Vice President – Dreamtek UK

With 81% of internet and mobile audiences watching more live video now than ever before. It is predicted that online videos will account for 80% of online consumer traffic by 2020. Live streaming gives you the opportunity to engage with your audience in an unscripted, unedited and immediate way, but how can your organisation achieve this? Let us tell you!

5.15pm Networking and drinks