The annual Attitude Magazine Awards saw some of the world’s biggest names pack out London’s iconic Camden Roundhouse on Wednesday 9th October, to celebrate the great and the good of the LGBT+ community and its allies.

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Dreamtek were honoured to work with Attitude Magazine to stream the awards live to thousands of viewers for the first time in their history! Viewers could watch and comment as stars including Dame Joan Collins, Cheryl, Sam Smith, Mika and Gareth Thomas arrived and gave interviews on the red carpet. The full awards ceremony was then streamed live on Instagram, YouTube and Twitter, and viewers could catch it all from the comfort of wherever they were in the world.

Live streaming simultaneously to multiple social media platforms (‘simulcasting’) allows companies to reach a vast audience and provide that audience with the opportunity to view and engage with content they wouldn’t otherwise be able to access. Dreamtek ensure these streams are delivered seamlessly, adding both professional production value and the right equipment.

We are leaders in vertical format streaming and are pioneering how this brand new technology is used. Our engineering team have created a way of seamlessly streaming directly to Instagram, a feat not achievable by many.

Content is delivered in both 1080P, suitable for a YouTube format, and simultaneously delivered in a vertical format suitable for Instagram and Twitter. We’re adept at fully controlling the graphics and comments, including the ticker tape and how comments display on the screen so they don’t obscure the stream itself.

We have also delivered simulcasting for a high end fashion brand.

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Dreamtek made it possible for the first time to give our audience a look at the awards in real-time – something our audience was so grateful to be a part of. The comments, engagement and response from the audience instantly showed the value of the stream. Not only did Dreamtek deliver across multiple platforms. They were flexible to our news output, which as a media brand was invaluable. And foremost, knowing their activity around pride was an essential part of their appeal to us – we were also engaging with a company that cared as much as us, about our community.”

Jamie Wareham
Head of Digital Production, Attitude Magazine

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