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Technological innovations are reshaping the way we experience the world around us. From Augmented Reality to Virtual Reality, immersive technologies are increasingly becoming essential components of modern businesses. In this blog post, we’ll be taking a closer look at three of the most widely used immersive technologies today – Digital Twins, 360 Video, and Virtual Tours.

Are they the same technology with a different name?

While Digital Twins, 360 Video, and Virtual Tours might appear similar, they are, in fact, distinct technologies, each with its unique benefits and applications. The primary differences between these lie in their function, application, and the user experience they offer.

Digital Twins

There are several meanings to the phrase digital twins, Dreamtek has been at the forefront of creating digital twins or spaces and environments within XR modeling programs. Our background in this area of expertise hails from virtual production and the need to create high fidelity backdrops for corporate companies to appear in front of. Picture the challenge, the CEO has a full diary yet wants to be seen to be making the effort in creating video content for internal communications. A green screen or LED wall and a well made Unreal Engine digital twin of the CEO’s office can place him right in the think of the action when they may be further afield. 

It was after a series of these requests that we realises that the use of these XR assets could go way beyond the original requirements and they could be repurposed as immersive environments in their own right, Dreamtek is leading the industry to become more digital waste efficient and Digital twins are possibly one of the greatest assets to prove this theory. Virtual production backgrounds easily become immersive classrooms, virtual shop fronts or corporate design test spaces. These are just some of the ways we have managed to repurpose and redeploy these assets successfully.

Created with minimizing the digital waste in mind, allows the asset to move across creative systems such as unity and unreal with very little post optimisation.

Example: Jaguar LandRover – Digital Twin Showroom by Dreamtek

Digital TwinJaguar LandRover, in collaboration with Dreamtek, has harnessed the power of digital twin technology to revolutionise the car buying experience. The Digital Twin Showroom allows prospective customers to immerse themselves in an interactive, virtual environment where they can explore and customise a range of vehicles. The virtual showroom enables a comprehensive visual understanding of the vehicles, including their interiors, exteriors, and performance features. Not only does this digital twin technology enhance customer experience, it also provides valuable insights for Jaguar LandRover by capturing customer preferences and behaviors.

Find out more about Digital Twins 

360 Video

A 360-video technology allows you to record and play footage in a 360-degree view, making the viewer feel like they are in the middle of the action. The technology has been used in many industries, such as sports, travel, entertainment, and advertising. With a 360 video, viewers can feel like they are in a completely different world which allows organizations to create an immersive experience that is not achievable through traditional video technologies. For instance, virtual real estate tours that are 360-degree which allows potential buyers to see a house without physically visiting is a popular use case.

Example: Google – 360 Video

Google has utilized 360-video technology as a means to bring users right into the heart of events and experiences. For example, during the Rio Olympics, Google, in partnership with NBC, provided 360-degree videos of various events. Users found themselves in the middle of the action, experiencing the thrill of the games from the comfort of their homes. These videos were shared on social media platforms, offering viewers a unique and immersive experience of the Olympics.


Virtual Tours

Virtual tours are interactive, computer-guided simulations of real-world environments that allow users to “walk around” and explore locations without being physically present. They are useful for providing realistic experiences and can be used for many purposes such as education, training, events and tourism. For instance, virtual tourism has become popular recently, where people can explore different countries and landmarks online. Virtual tours can be developed in many ways, including using imagery, 3D modeling, or a combination of the two.

Example: The British Museum – Virtual Tours

maxresdefault 1The British Museum has fully embraced the potential of virtual tours, allowing online visitors from around the globe to explore the museum’s vast collections. This innovative approach to visitor engagement offers users the opportunity to tour various galleries and exhibits, delving into human history and culture from the comfort of their own homes. The museum’s virtual platform features high-quality imagery and 3D modeling, ensuring a comprehensive and immersive experience. This shift towards virtual accessibility not only broadens the museum’s reach, but it also establishes a new standard for digital engagement within the cultural and educational sectors.

Find out more


While these technologies share the end goal of immersive user experience, their mechanisms, applications, and benefits differ significantly.
In a world where immersive technologies continue to evolve, understanding their unique characteristics is essential for businesses looking to adopt them. Digital twins, 360 videos and virtual tours can be used for many different purposes and are likely to become increasingly popular across industries. By understanding their applications, more businesses can take advantage of these technologies to improve their operations, provide better experiences to their customers, and stay ahead of the competition.

In summary, while all three technologies offer immersive experiences, Digital Twins are more analytical tools, 360 Videos focus on immersive viewing, and Virtual Tours allow for interactive exploration.

Ready to Innovate Your Business with Immersive Technologies?

If you’re eager to harness the power of Digital Twins, 360 Videos, or Virtual Tours to transform your business, our XR team at Dreamtek is ready to assist you. Our experts are well-versed in leveraging the diverse applications of these technologies to create a bespoke solution tailored to your needs. Let us help you stay ahead in this digital age with immersive experiences that can revolutionise your operations and customer experiences. Contact us today.