About DreamtekAs the CEO of Dreamtek, a leading video and content creation company, I felt it was important for me to share how extended reality (XR) has revolutionised the content creation industry by elevating the level of interactivity and engagement of the viewers. It encompasses the technological spectrum of augmented reality (AR), mixed reality (MR) and virtual reality (VR) to blur the lines between virtual and real environments. I have found the flexibility and potential of XR have sparked a new wave of creative possibilities in the video production and content creation world. In this blog post, I will explore the advancements made in XR in content video production, specifically in AR filters and mixed reality, as well as the evolution of virtual production.

Virtual Showrooms, Virtual Test Drives & Virtual Handovers.

Discovering the Realm of Augmented Reality Filters and Mixed Reality: The Guide to Event and AR integration

I believe AR filters are the latest innovation in the arsenal of XR tools. As we continue exploring augmented reality’s visual capabilities, we can enhance the artistic nature of the creative element by offering the user a chance to engage with the application directly. Social media channels like Instagram and TikTok are already using AR filters to make their platforms more interactive. Therefore it makes sense that they would be an integral part of event integrations such as virtual exhibits or conferences.

Virtual Showrooms, Virtual Test Drives & Virtual Handovers.
Mixed reality (MR) is another XR gem that offers huge potential for event integration. It involves the manipulation of the user’s physical environment with digital overlays, offering an immersive experience for a wide range of applications. By enhancing a person’s interaction with their physical environment through MR, we can include visual instructions for event attendees and offer enriching content. For example, an MR booth can provide information about a brand’s products and services in an interactive and immersive experience, a more worthwhile crowd puller than conventional static media.

The Evolution of Virtual Production: Current State and Future Possibilities

From my experience Virtual production (VP) has firmly established its footing in the XR industry. Thanks to advancements in gaming engines and colour grading software, we now have one of the most powerful toolkits ever available for virtual storytelling. Real-time rendering, virtual environments and asset creation are now increasingly becoming part of our usual video production workflows.

VP is particularly useful in the post-COVID era, where in-person interactions have significantly reduced. Using VP, the video production industry has found a way to produce shows remotely, offering a realistic virtual event experience to attendees. This development has impacted all the tech giants significantly, with Facebook launching its virtual reality platform, Horizon Workrooms, and NVIDIA offering Omniverse virtual collaboration solutions.

Virtual Showrooms, Virtual Test Drives & Virtual Handovers.

The augmented and virtual reality market is forecasted to grow to USD 125 Billion by 2026, while virtual production is headed towards becoming a billion-dollar industry, showing the extent of the potential for XR in the content video production industry.


In conclusion, extended reality (XR) has made insurmountable strides since its inception, transforming the way content creators engage with their audiences. It has allowed us to blur the lines between virtual and actual worlds, providing creators with the means to produce pieces that are both immersive and interactive.

Virtual Showrooms, Virtual Test Drives & Virtual Handovers.
The possibilities of utilising AR filters, mixed reality and virtual production for events are tremendous, and forward-thinking creators should use these technologies to reach new audiences and deliver experiences like never before. The future of XR in content video production is bright, and we can expect further growth and advancements in this space.
Virtual Showrooms, Virtual Test Drives & Virtual Handovers.

I would like to personally invite all Event Content Producers, Communication Managers and Video Producers to join Dreamtek at our upcoming event, “Explore the Advancements of Extended Reality in Content Production”, you’ll have the opportunity to get hands on with XR technology and explore different ways to create immersive experiences.

If you’re a professional content creator, this exclusive experience will provide you with an unprecedented insight into the world of extended reality.

Learn about the future of extended reality and how it is transforming the content video production landscape. Get first-hand experience with advanced AR filters and find out how to leverage mixed reality for your own projects.

Immerse yourself in a virtual production environment and explore exciting new possibilities that can help take your content creation to the next level.

Date: Wednesday 12th July 2023
Time: 3pm – 5.30pm
Location: Menier Penthouse. Floor 5, 38 Southwark Street, London, SE1 1UN.

Don’t miss out on this unique opportunity, register now seats are limited.

A selection of our XR customers:

Virtual Test Drive