First of all, what is Extended Reality?
Augmented reality, mixed reality and virtual reality are all types of extended reality (XR). Extended reality is a term that refers to all real-and-virtual combined environments and human-machine interactions generated by computer technology and wearables. It has the ability to change the way we do business by providing new ways for us to interact with our surroundings.
How does Extended Reality have the potential to change the way companies do business.
Extended reality can be used to create virtual training environments that allow employees to practice new skills without having to leave the office. Additionally, extended reality can be used to create immersive customer experiences that give customers a greater understanding of a product or service. Extended reality can also be used to increase productivity by giving employees the ability to work in virtual environments that are free from distractions.
Here are some ways your business can benefit from using XR:
1. Training & Education
All of these companies have found that VR and AR can be extremely helpful in educating their employees and customers. VR can be especially useful in training employees, as it allows them to experience difficult or dangerous tasks without any real danger. And AR can be used to show customers how products work in a very interactive way.
So if you’re looking for a way to educate your employees or customers, VR and AR may be the way to go.
2. Sales & Marketing
Augmented reality and virtual reality are becoming more and more popular for marketing and sales purposes. Ford uses virtual reality to let potential buyers test drive cars before they buy them. Marriott uses augmented reality to let guests see what their hotel room will look like before they book it. And Coca-Cola created an augmented reality experience that lets people scan cans of Coke to see videos about the product.
All of these companies are using new technology to engage with their customers and create a more immersive experience. Augmented reality and virtual reality can be used to show customers what a product looks like, how it works, or even let them try it out for themselves.
This new technology is still in its early stages, so there are many possibilities for how it can be used in the future. Marketers should experiment with different applications to see what works best for their business. Augmented reality and virtual reality can be a powerful tool for engaging with customers and creating a memorable experience.
3. Product Development
It’s no secret that companies are using XR technology for product development purposes. For example, Boeing uses virtual reality to design new planes and Audi uses augmented reality to design new car models. This allows them to create and test products in a virtual or augmented environment, which can save time and money.
XR can also be used for market research. For example, researchers at the University of California, San Diego used virtual reality to study people’s reactions to food packaging. This allows companies to get a better understanding of how consumers will react to their products.
Overall, XR can be used for a variety of product development purposes, such as designing new products, testing products, and conducting market research. This makes XR an invaluable tool for companies looking to improve their products.
4. Customer Service
Augmented reality, virtual reality, and mixed reality have all been used for customer service purposes. American Express uses augmented reality to help customers with their finances. Comcast uses virtual reality to help customers troubleshoot problems with their cable boxes. And HP uses mixed reality to help customers fix their printers remotely.
Each of these companies has found that using XR for customer service has helped them improve customer satisfaction and reduce the number of support tickets they receive. American Express has found that their customers are more engaged when they can see their account information in augmented reality. Comcast has found that virtual reality helps customers understand and fix problems faster. And HP has found that mixed reality makes it easier for customers to visualize the problem and find a solution.
So, if you’re looking for a way to improve your customer service, consider using XR technologies. You may find that you see a big improvement in customer satisfaction and reduced support costs.
Conclusion
As you can see, there are many ways that augmented reality, virtual reality, and mixed reality can be used in business. From product development to customer service, these new technologies are changing the way businesses operate. If you’re looking for a way to improve your business, consider using one of these new technologies. You may find that it makes a big difference in your bottom line.
Extended reality (XR) is a growing field with immense potential for businesses. If you’re looking for ways to improve your business, consider using XR technologies. Dreamtek can help you harness the power of XR and use it to improve your products, services, and training. Contact us today to learn more about how we can help you use extended reality in your business.