Social media is a constant machine that needs to be fed updated, interesting content to keep getting that all-important engagement.
People worldwide are using social media now more than ever to connect, shop, and educate themselves, but how do you create engaging content for your social media pages? The answer: video.
Research has shown that visual content is 40 times more likely to be shared than content that is text only. As a result, more and more businesses are turning to video content across all social media platforms. Here are five reasons why you should consider using video too!
Personify your business:
Having a brand presence on social media isn’t just about promoting the products or services you sell. Now more than ever, businesses big and small are using video to show the ins and outs of their businesses, offering insight into the human side and imparting information such as tips and tricks of their trades. There’s no better way to do this than with video, which offers visuals and audio.
Showcasing your brand through employee interviews, behind the scenes, and day-in-the-life videos are brilliant ways to personify your business and build a deeper connection between you and your audience, which in turn builds trust. If you tend to stick to only business-related content, then your audience may start to tune out – it’s like just watching the adverts on TV between the shows you’re interested in… so, what are you waiting for?
Helps your brand reach new audiences:
Video is extremely popular with Gen Z. With the rise of TikTok and Instagram reels; many businesses are utilising these platforms to drive sales. Not only does video help reach the younger, more connected audiences, but it also enables you to reach audiences across multiple different platforms.
Although creating video content is more time-consuming than using a photo, once complete, you can use it on all your social platforms, giving your business endless opportunities to be seen by audiences old and new!
Even the laziest social media users will be more engaged with a video! It’s a great tool to grab your audience’s attention as, after all, who wants to read a long paragraph of text. Furthermore, in a world with constant updates coming at us from all angles, a video will stand out against blocks of text. Use this to your advantage, place your company logo at the beginning of the video and make sure the first 5 seconds explain why your video is worth watching.
One way to get your audience more engaged is to create a video that includes a call to action. For example, this could be asking questions or creating polls. This allows your audience to engage with your brand and comment on your video, meaning they’re far more likely to remember you and your business. This will keep your viewers engaged, help you reach a larger audience, and offer feedback from your audience, which will help you come up with ideas for future products or services to improve your social media content.
To improve the longevity of your video even further, include trending topics in your video; this will improve the number of interactions your video will have. Of course, when you look at the cost vs. reward of video, it may be more expensive. Still, it certainly offers far more rewards, and using video on your social media platforms can have the potential to transform your business and drive your sales.
At Dreamtek, we’ve mastered the art of social video marketing. Consistently producing high-quality content for your audience to share as much as they like is tough, but we know how to do it. So, if you’re looking to create a 15 second Instagram video, a live stream on Facebook, or longer highlight videos, then get in touch with the #dreamteam today!