How to market your business with live streaming!
Live streaming took the world by storm in 2016, so it doesn’t come as a surprise that many experts predict that the use of live video will continue to explode during 2018. With 81% of internet and mobile audiences watching more live video now than ever before. It is predicted that online videos will account for 80% of online consumer traffic by 2020.
Live video is more appealing to brand audiences:
According to Forbes,
A few of the platforms available for live streaming include; Google Hangouts, a free multi-way live video feature; Facebook Live, a way of sharing in real time with your followers, who can receive notifications when you go live so they know to tune in to your broadcasts at just the right time; and finally YouTube Live, with over 2 million subscribers to YouTube Live videos, a whole new audience is readily accessible and available.
Getting the best out of livestreaming
Audiences are already engaged with watching video in their daily lives, with 78% of online audiences already watching video on Facebook Live. There are many ways that live streaming can support your business objectives, showcase your brand and put you in touch with your consumers. Some of these include:
- Broadcasting live events
- Conducting interviews
- Showing how your product is created or how your service is delivered
- Hosting training seminars or courses
- Introducing new products/services
- Hosting Q&A sessions
- Behind the scenes
Live streaming gives you the opportunity to engage with your audience in an unscripted, unedited and immediate way, it offers an authentic approach that is sure to appeal to the viewer.
Dreamtek and live streaming
With vast experience of live streaming events for clients to all corners of the globe, we have a talented team at our fingertips to help and support you achieve your live streaming goals.
We’re excited to show you some of our previous projects involving live video, we think you’ll agree that live video offers a powerful medium in order to get across your message;
Michelle Obama, 62 million girls:
Star Wars UK press conference:
Royal Google Hangout:
Here at Dreamtek we can see this vision for the future of live video and have so much talent and experience to help create a variety of different augmented reality possibilities come real. If you have a vision please contact us to discuss it further.