Dreamtek announces move into fully integrated, experiential and production agency through strategic partnership with Liberty & Co
London, 25th March 2021: Dreamtek and Liberty & Co. have joined forces in an exclusive partnership that will see Dreamtek evolve into a fully integrated, experiential creative agency. Dreamtek, global market leaders in broadcast technology and production, is delighted to announce its new partnership with experiential company Liberty & Co. — a move that will see a significant expansion in Dreamtek’s service offerings to clients.
The partnership kicks off today with the continuation of Liberty & Co.’s BizBash award-winning event series for the Project Management Institute, where Dreamtek will support the entire 2021 series, with regular events that begin today.
This collaboration allows Dreamtek to fulfill changing customer demands following the shift over the past year from in-person to virtual, to now hybrid events. With the rise of ‘Zoom fatigue,’ businesses and consumers are now looking for immersive and engaging events, bringing the opportunity for Dreamtek to grow their impressive repertoire of services as a production company.
Combining their technological and production event expertise with Liberty & Co.’s deep strategy, creative, and event experience, as already demonstrated through their impressive collaborations for Google & YouTube — Dreamtek now has the added capabilities of managing bespoke, experiential events from conception and storytelling to the build, event marketing and delivery.
After experiencing a 40% increase in business growth from 2019 to 2020 as the world turned virtual, Dreamtek is now in a strong position to expand and take on more multifaceted projects with this creative partnership. The company looks to excel with the market’s increasing demand for engaging events, once again positioning themselves ahead of the industry.
For Dreamtek CEO Victoria Neeson, this partnership is a natural progression for the company. “We were already playing in a virtual world — we had been supporting our clients with innovative virtual events for years — we knew the technology and the impact of it. Now, working with Liberty & Co., we’re really able to expand our XP client services. As we move more towards what we call the hybrid model, it’s important to evolve our skillset and stay ahead of the game with our competitors. We’re looking forward to seeing our client roster expand as we each tap into new sectors and expand on those we’re already working with.”
First working together in 2020 on a local project (a New York City private school’s virtual graduation), it became clear that the two companies complemented each other and aligned on their brand values and client approach. As a result, Dreamtek and Liberty & Co. have since worked together on high-profile events, such as Google & YouTube’s ‘After School x Boys and Girls Clubs of America’ campaign, featuring YouTuber Jenny Chan of Origami Tree. Ensuring that there was a connection between both the virtual and in-person audiences, Dreamtek and Liberty & Co. were able to engage guests in hybrid settings and create events that are still talked about to-date.
After experiencing 200%+ growth YOY in 2020, Liberty & Co. has become a trusted resource for b2b and b2c clients looking to shift from the tried-and-true to the bold and ground-breaking, whether they are hosting live, virtual or hybrid events. Aside from executing award-winning experiences, their consulting arm (representing 20% of their business in 2020) allows them to bring their well-rounded expertise and creativity to shape clients’ individual events, as well as their overarching experiential strategies.
Erica Boeke, CEO and founder of Liberty & Co, “Since meeting first at an organization for women executives called Chief, I knew that Victoria — a global CEO overseeing an incredible team — could be a great partner for our fast-growing and wildly creative experiential agency. We’re very excited to form this exclusive partnership, as more clients are recognizing the power, efficiency and sustainability of a virtual / hybrid event model. We have a reputation of excellence from our roots in media, so establishing a partnership with Dreamtek is the perfect fit as they not only hold the expertise and reputation that we can trust, but there are many synergies in the culture and ambition of our two companies.”
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Dreamtek is a global market leader in broadcast technology and production. Their international team of broadcast technology experts work side-by-side with clients, to provide the most innovative broadcast solutions to suit any challenge. Driven by a passion for connecting global audiences, Dreamtek are dedicated to delivering the best in creative video production, virtual & hybrid event streaming, and managed services. Their mission is to help clients deliver their message to the world.
About Liberty & Company
Liberty & Company creates powerful experiential ecosystems for live, virtual and hybrid events for global audiences. Founded in 2018 by an award-winning team with deep roots in gathering people thoughtfully via transformative, engaging experiences — Liberty & Co. is known for their consulting services, editorial approach to content and creative, strategic and effective marketing and seamless event production — leaving their audiences (and clients) asking “What’s next?”