Virtual Showrooms, Virtual Test Drives & Virtual Handovers.

Google Cloud Next 2024 BP 143When it comes to executing large-scale, high-profile events, the ability to deliver quality, engaging content quickly is paramount. For Google NEXT, an event attended by 30,000 in-person participants, Dreamtek had a pivotal role that highlighted our expertise and commitment to excellence in digital content production.

The Challenge

The Google NEXT event required an unprecedented level of logistical and technical planning, content creation, and real-time engagement. With the vast number of sessions and the high attendee count, the demand for immediate access to content was higher than ever. Our goal was not only to manage the sheer volume of content but to ensure its speedy delivery to maintain participant engagement during and post-event.

Virtual Showrooms, Virtual Test Drives & Virtual Handovers.

Our Approach

Dreamtek tackled this challenge head-on with an onsite team, complemented by remote support spanning from California to London. Our comprehensive service offering included:

  • Client and Production Services: Tailored to meet the extensive demands of the event.
  • Technical Consulting: Ensuring seamless execution of content delivery.
  • An Onsite Crew: Over 50 professionals dedicated to recording and editing content.
  • Remote Support Staff: An additional 20 experts facilitating global coordination.

Google Cloud Next 2024 BP 419

Preparation was key to our approach. Over 8 months, we dedicated ourselves to technical and logistic planning, updating our equipment, and expanding our team with over 50 external staff to meet the project’s unique demands.

Solution

Our efforts culminated in the delivery of more than 70 cut-downs for our partners and social teams, supported by a total of 375 pieces of content. This was achieved with an 84-strong workforce, showcasing Dreamtek’s capability to scale and adapt to the needs of large events. Our rapid content delivery system set a new benchmark for the event industry, allowing attendees to access and engage with content almost instantaneously.

Virtual Showrooms, Virtual Test Drives & Virtual Handovers.

Results

The success of our engagement was echoed in Google’s feedback, capturing the sentiment with a simple but effective, “Whoa and wow! Love hearing about the success of such a massive workstream!” – Google. This project not only demonstrated Dreamtek’s ability to handle large-scale content demands but also reinforced our position as a leader in providing comprehensive production and technical services for major tech events.

Virtual Showrooms, Virtual Test Drives & Virtual Handovers.

Conclusion

With its innovative approach at NEXT ‘24, Dreamtek not only demonstrated its capability to handle large-scale, high-pressure events but also its commitment to pushing the boundaries of live event coverage. The success of this project reflects Dreamtek’s position at the forefront of the industry, combining technical expertise, strategic planning, and a deep understanding of client needs to deliver exceptional outcomes.

Virtual Showrooms, Virtual Test Drives & Virtual Handovers.