The sky is not the limit for Sky and Virtual Reality Production
In the first quarter of 2016 Sky, Europe’s leading Media Company and largest pay-TV broadcaster, launched a huge commitment to virtual reality production content with its SKY VR Studio. Sky has created this dedicated in-house virtual reality production unit to enable an increase in virtual reality and 360 film content across all its markets.
The first two pieces of fully immersive virtual reality content produced by the unit was released two days after the launch and they featured two short films shot during Formula 1 testing in Barcelona, which transported viewers to the pit lane, into the team garages, and out onto the track. The two F1 virtual reality experiences, were produced with Formula One Management and Williams Martini Racing and were made available via the Facebook 360 Video platform. available to watch here https://www.facebook.com/SkySports/videos/10154006965593762/
Neil Graham, head of virtual reality (VR) production at Sky, said that the time was right for the company to increase virtual reality production in this way. “The technology to film is there, the technology to view it on is there, and the platforms are there. What we need to do now is populate them,” Graham said. “Our content plan over the next 12 months is to pick key moments through the year,” he added.
Sky VR Studio created brand new, exclusive virtual reality content across all genres such as sport, movies, entertainment, Sky Arts and Sky News. They transported viewers to locations around the world, offering an amazing perspective right from their own homes.
They took viewers inside the ring as Anthony Joshua bid for a world title heavyweight boxing and followed Team Sky as they set their sights on retaining their Tour de France crown.
Gary Davey, Content Managing Director at Sky, said: “The Sky VR Studio allows us to add a new dimension to storytelling, taking viewers to extraordinary places and offering a unique perspective on a whole host of events. The development of VR technology is moving at an incredible pace and excitement is building about its potential. Our expertise across a wide range of video content, from original drama to live sport, gives us a unique ability to bring VR to life for customers. This is just the start and we’re looking forward to creating more amazing VR content and exploring the possibilities with our tech and content partners.”
What does virtual reality production need?
Virtual 360 video production requires a camera that uses multiple inbuilt cameras which is built to capture everything that is happening around it simultaneously. You can also use Cameras on drones, zip wires and gyroscopes to really gain different depths and experiences with virtual reality.
It’s clear that virtual reality is the way forward but have you thought about how it can work for you? Do you have a content you would like to explore in VR? If you do please contact Dreamtek at https://dreamtek.tv/contact/