About Dreamtek

As the CEO of a company that provides Extended Reality Consultancy, Design and Services, I have seen firsthand how this technology can change the way we do business. By providing new ways for us to interact with our surroundings, extended reality has the potential to revolutionize everything from customer service to product development. In my opinion, there is no limit to what extended reality can achieve. With its ability to create realistic and immersive environments, extended reality has the power to transform the way we live, work, and play. I believe that extended reality will soon become an integral part of our lives.

How does Extended Reality have the potential to change the way companies do business.

I am always looking for ways to improve the way we do business and provide innovative solutions to our customers. We’re constantly on the lookout for new technology that can help us achieve our partnership goals and extended reality has the potential to deliver this.

With extended reality, we can create virtual training environments that allow employees to practice new skills without having to leave the office. This will help us reduce training costs and make it easier for employees to learn new skills.

Additionally, extended reality can be used to create immersive customer experiences that give customers a greater understanding of a product or service. This will help us build better relationships with our customers and increase sales.

Extended reality can also be used to increase productivity by giving employees the ability to work in virtual environments that are free from distractions. This will help us improve efficiency and productivity, as well as reduce the amount of time wasted on distractions.

In my experience here is a list of the ways extended reality has intersected the video production industry.

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Virtual Sets

Virtual sets allow for a more realistic environment, saving on set and travel costs.

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3D and 4D Animation

3D and 4D animation can be used to create new worlds and characters that would otherwise be too expensive or impossible to create in live action

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Remote Collaboration

Remote collaboration allows video producers to work with people from around the world, regardless of their location


Augmented Reality

Augmented reality can be used to overlay graphics onto real-world objects

Here are some ways your business can benefit from using XR:

1. Training & Education

shutterstock 1214454775I’ve been working with clients’ training & education departments for many years and I can say without a doubt that extended reality has the potential to change everything. With VR and AR, we can take training and education to a whole new level. Employees can learn in a safe, virtual environment, and customers can learn about products in a realistic way.

This is why I believe that extended reality will play a major role in the future of Training and Education. It has the potential to make learning easier, safer, and more fun for everyone involved. It’s already proving to be an invaluable tool for companies like Walmart, Airbus, and Volvo. I’m excited to see how VR and AR will continue to change the world of Training & Education.

2. Sales & Marketing

hotelI can see that we are on the cusp of a major change in the way Sales and Marketing operate. Extended Reality has the potential to completely change how customers interact with brands and products.

For example, Ford has started using virtual reality to let potential buyers test drive cars before they buy them. This is an amazing way to engage customers and give them a better idea of what the car will be like. Marriott is doing something similar with augmented reality, letting guests see what their hotel room will look like before they book it. And Coca-Cola created an augmented reality experience that lets people scan cans of Coke to see videos about the product.

All of these companies are using new technology to create a more immersive experience for their customers. Augmented reality and virtual reality can be used to show customers what a product looks like, how it works, or even let them try it out for themselves. This new technology is still in its early stages, so there are many possibilities for brands to explore.

Extended Reality will play a significant role in the future of Sales and Marketing, and I’m eager to see what else is possible.

3. Product Development

PlaneIt’s no secret that companies are using XR technology for product development purposes. For example, Boeing uses virtual reality to design new planes and Audi uses augmented reality to design new car models. This allows them to create and test products in a virtual or augmented environment, which can save time and money.

XR can also be used for market research. For example, researchers at the University of California, San Diego used virtual reality to study people’s reactions to food packaging. This allows companies to get a better understanding of how consumers will react to their products.

I can’t stress enough how important XR technology is for product development. It’s allowing us to create and test products in a virtual or augmented environment, which can save time and money. Not to mention, it’s giving us a better understanding of how consumers will react to our products.

4. Customer Service

customer serviceAugmented reality, virtual reality, and mixed reality have all been used for customer service purposes. I’ve found that each of these technologies has helped improve customer satisfaction and reduce the number of support tickets we receive.

American Express uses augmented reality to help customers with their finances. Customers are more engaged when they can see their account information in augmented reality. This helps them understand their account better and make more informed financial decisions.

Comcast uses virtual reality to help customers troubleshoot problems with their cable boxes. Virtual reality helps customers understand and fix problems faster. This reduces the amount of time they have to spend on the phone with customer support.

HP uses mixed reality to help customers fix their printers remotely. Mixed reality allows customers to see what the problem is and how to fix it. This saves them time and money, since they don’t have to take their printer to a service center.

These technologies are making it easier for customers to get help when they need it. They’re also making it easier for companies to provide help. The possibilities are endless of how extended reality will continue to change customer service going forward.


As the CEO of a company that specializes in Extended Reality, I can say without a doubt that it will play a major role in all of our futures. We’re already seeing companies use it to improve customer satisfaction and reduce the number of support tickets they receive. And that’s just the beginning.

Extended reality (XR) is a growing field with immense potential for businesses. If you’re looking for ways to improve your business, consider using XR technologies. Dreamtek can help you harness the power of XR and use it to improve your products, services, and training.

This amazing technology is changing the way we do business. I’m intrigued to see what else is possible in the months and years to come.

Victoria Neeson

Chief executive officer – Dreamtek

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