The automotive industry is always looking for ways to increase sales and close more deals. Fiat has recently hit the headlines with their new “metaverse-powered showroom”, a virtual service that allows customers to configure vehicles and purchase them on the spot. This is just one example of how Extended Reality (XR) technology can be used in the automotive industry, as there are many more opportunities for dealerships to explore.
In this blog post, we’ll take a look at three XR solutions – Virtual Showrooms, Virtual Test Drives and Virtual Handovers – which could revolutionize the way car dealerships do business.
Virtual Showrooms
Extended Reality has revolutionized the automotive industry with the introduction of virtual showrooms – and as a result, it is now possible to explore a car in incredible detail right from home. Extended Reality allows dealers to provide customers with an immersive experience that goes beyond what a physical showroom could offer, allowing them to take a deep-dive into their chosen vehicle’s features and specifications. Not only does this give customers peace of mind through detailed knowledge, but dealers can now look forward to an engaging sales journey without having to worry about the maintenance and space associated with a real showroom – making the process more convenient for everyone involved. Be one of the first.. don’t let the curve pass you by.
Virtual Test Drives
Virtual Test Drives are the perfect way to ensure you make the right decision when buying a new car, as they allow consumers to take their potential new purchase out for a full test before shelling out. Not only will customers have peace of mind in knowing that after taking it for an extended drive, but they can also assess how their choice works in different conditions and environments. No matter what type of vehicle you are interested in and whatever kind of roads you intend to drive on, a virtual test drives allow the potential customer to experience out of control situations in a safe environment – giving ultimate satisfaction before taking the plunge with a purchase. Buying a car is the second most expensive purchase you will ever make and people need to experience more than an add to shopping basket experience!
Virtual Handovers
Virtual Handovers offer customers an innovative, safe way to become the proud owner of a new car without having to step foot inside a dealership. This modern service combines virtual reality, augmented reality and 3D imaging technology, creating an immersive experience which delivers the same feeling that you would get being there in person. Benefits of this method include the ability to inspect your car from every angle, seeing just exactly what you get before signing on the dotted line – so there will be no surprises! The combination of convenience and increased safety make Virtual Handovers a groundbreaking, customer-friendly service that is already changing the face of vehicle buying.
Overall, Extended Reality technology is quickly becoming integral in transforming how people buy cars today – from virtual showrooms through virtual test drives and now virtual handovers. By integrating these technologies into an overall customer journey, dealerships can ensure maximum satisfaction for customers while still maintaining social distancing protocols – ultimately leading to increased sales and customer loyalty.
Dreamtek is a leading provider of Extended Reality (XR) technology in the automotive industry. We specialize in providing customers with immersive, engaging experiences that go beyond what physical showrooms could offer – such as Virtual Showrooms, Virtual Test Drives and Virtual Handovers. Our extended reality specialist is here to show you how! Don’t miss out on this opportunity to enhance your corporate strategy with cutting edge technology – contact us today to arrange a call. We will provide you with the insight on how virtual reality can make your visions and ambitions come alive.
Your journey into a virtual world begins here!